The Content Strategist
Content marketing news, analysis, tips and solutions for B2C companies.
Equinox's content started as a marketing project, but now it's driving revenue of its own.
Sky Sports, ESPN, The Guardian, and the BBC aren't the only ones bringing large newsrooms to Euro 2016.
At long last, Axe's advertising can pass the smell test.
Forget Instagram, Vine, and Snapchat. Brands are now reaching millions of people through fan fiction.
For years, marketers couldn't measure the success of their most important assets. Now they can.
Apple’s essay fighting government demands perfectly captures how the dynamics of modern PR have changed.
If you can't stand anymore jewelry commercials, this is for you.
Forget about 30-second commercials. Now, brands are making movies that put typical Hollywood fare to shame.
2015 was the year of a lot of things (millennials, Steph Curry, the sheep), but in the content world, video may just be the thing of 2015.
