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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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Goodbye Third-Party Cookies, Hello Content Marketing

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half… 

May 13, 2024 · Stephanie Walden

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How To Create a Content Calendar That Aligns Your Team and Drives Results

Like many professionals in the digital era, I live and breathe by my calendar. If it’s not on my Gcal, it’s not on my radar. This holds true for everything from client meetings to best friends’ birthdays. For content marketers, dialed-in content calendars are even more critical. Just as you can’t miss your college bestie’s… 

May 12, 2024 · Contently

How To Create an Editorial Calendar That Drives Results

A well-crafted, results-focused editorial calendar ensures your content efforts aren't just a shot in the dark. That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine?

November 22, 2023 · Gisella Tan