The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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Proprietary Insights Into Healthcare Content Marketing: Our Data Tells a Story

Healthcare marketers take note: healthcare companies with a content presence tend to make more profit on average than those that don't. Here's what healthcare content marketing trends are looking like for 2023 and beyond.

November 15, 2023 · Kat Lisciani

A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Unlock the power of diverse content formats! Explore our guide to crafting the perfect mix for audience engagement.

November 8, 2023 · Kara Parlin

Turning Prospects Into Customers With a Robust Content Pipeline

Maximize conversions with a tailored content pipeline. Learn to align content with each stage of the buyer's journey and solidify your content's impact on sales.

October 25, 2023 · Kara Parlin

How Content Drives Customer Experience Transformation

The Secret to Customer Experience Transformation? Personalized Content Marketing

Ready for a customer experience transformation? By delivering personalized content to customers, you nurture them through the funnel while building deeper connections.

October 18, 2023 · Gisella Tan

Your Ultimate Checklist for Fact-Checking AI Outputs

Keep AI in Check: A Managing Editor’s Checklist for Fact-Checking AI Outputs

Fact checking AI output relies upon the same strategies that have helped editors and content managers produce accurate, insightful content.

October 11, 2023 · Benjamin Sperduto

Key content marketing solutions from Contently's CMO eBook

Content Is the Key to Customer Engagement: How Innovative CMOs Put Content Marketing Solutions First

How can content teams ensure they use the right tools and access the right talent to have the biggest impact? Explore what innovative CMOs think and ways Contently's content marketing solutions can help.

October 4, 2023 · Laura Starita

Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Explore the pioneering channels and mediums that promise to redefine your content campaigns with these tips and strategies.

September 27, 2023 · Megan Morreale and Kara Parlin

Digital Content Marketing: Using Email to Amplify Your Content Campaigns

Digital Content Marketing: Why Email Is Your Secret Weapon for Content Amplification

Research has shown that email marketing remains one of the most effective tactics in marketers' arsenals—in fact, you can expect an impressive $36 ROI for every $1 spent.

September 14, 2023 · Gisella Tan

Learn more about conversion rate optimization case studies.

How To Create Successful Case Studies That Turn Prospects Into Buyers

Improve your case study conversion rate with these tips on how to make and distribute successful case studies that will make people want to buy your product.

September 12, 2023 · Megan Morreale and Kara Parlin