The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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This is an image of two intersecting arrows that are green and red with an illustration of a person appearing to ride them. It is used in an article about what to do when SEO rankings dropped.

Don’t Panic: 7 Steps To Take if Your SEO Rankings Dropped

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while, it hits page one in the SERP. It drives traffic, and everything goes according to plan. And then, possibly out of nowhere, your SEO rankings drop dramatically—and with it, your…

August 7, 2024 · Jordan Friedman

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Maximizing Your Strategy With Content Marketing Platforms Like Contently

Discover how content marketers ideate, strategize, create, scale, optimize, and measure their content and how a content marketing platform like Contently can improve your results.

August 2, 2024 · Brooke Gocklin

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Creating Buyer Personas for Your Target Audience

Creating buyer personas is your first step in nailing your content strategy. Skip it, and your content could miss the mark in a big way.

July 25, 2024 · Holly Trantham

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Navigating Finding and Hiring a Freelance Photographer for Your Brand

Trying to find the best freelance photographer for your brand can make you feel like you’re caught in a riptide of talent. Everywhere you look, there’s another pro luring you in with a portfolio chock full of stunning images. Feeling a bit seasick from the sheer number of options out there? Then this guide to…

July 24, 2024 · Joni Sweet

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How To Use ChatGPT for Content Analysis and Optimization

Whether you're feeling cautious or excited about the AI revolution, one thing's undeniable: If you're not leveraging technology like ChatGPT to work smarter, not harder, you're missing out.

July 10, 2024 · Stephanie Walden

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Creating Data-Driven Content Marketing That Converts

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. In the past, identifying that key topic required a bit of luck, like rolling the dice. But…

July 9, 2024 · Laura Starita

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The Content Strategy Checklist Needed To Scale Your Marketing

Struggling to scale content creation? Our content strategy checklist outlines four key steps to streamline your process and maximize ROI.

July 2, 2024 · Stephanie Walden

SEO changes make the future of search hard to decipher. Image is a graphic of a woman looking through glasses with different arrows pointing in various directions behind her. For an article titled Does SEO have a future?

Does SEO Have a Future? Here’s How SEO Changes Could Play Out

Five years ago, it was unthinkable that Google—the company whose name has become a verb synonymous with internet queries—might lose its title as the reigning champ of search. But Google’s dominance is increasingly on shaky ground. In the current Wild West of generative AI, new and impressive search platforms are emerging at breakneck speed. Some…

June 13, 2024 · Kat Lisciani

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How To Optimize Videos To Maximize Your Investment

Imagine this: you’ve just produced a stellar video featuring your executive’s unparalleled insight and authority in your field. This video isn’t just a piece of content; it’s a beacon of thought leadership poised to elevate your brand’s stature. However, crafting this masterpiece is just the first step in the process. The next (and equally crucial)…

June 4, 2024 · Benjamin Sperduto