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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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This is an illustration of what appears to be an overhead view of two small white boats traveling on a deep blue ocean of a gradient of blue colors for an article about working with a freelance photographer

Navigating Finding and Hiring a Freelance Photographer for Your Brand

Trying to find the best freelance photographer for your brand can make you feel like you’re caught in a riptide of talent. Everywhere you look, there’s another pro luring you in with a portfolio chock full of stunning images. Feeling a bit seasick from the sheer number of options out there? Then this guide to… 

July 24, 2024 · Joni Sweet

This is an illustration of a yellow paper with blank lines, a red line chart, and a purple margnifying glass over it for an article about data-driven content

Creating Data-Driven Content Marketing That Converts

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. In the past, identifying that key topic required a bit of luck, like rolling the dice. But… 

July 9, 2024 · Laura Starita

SEO changes make the future of search hard to decipher. Image is a graphic of a woman looking through glasses with different arrows pointing in various directions behind her. For an article titled Does SEO have a future?

Does SEO Have a Future? Here’s How SEO Changes Could Play Out

Five years ago, it was unthinkable that Google—the company whose name has become a verb synonymous with internet queries—might lose its title as the reigning champ of search. But Google’s dominance is increasingly on shaky ground. In the current Wild West of generative AI, new and impressive search platforms are emerging at breakneck speed. Some… 

June 13, 2024 · Kat Lisciani

This is a graphic showcasing many different types of screens that have a play button overlayed on them for an article about how to optimize videos

How To Optimize Videos To Maximize Your Investment

Imagine this: you’ve just produced a stellar video featuring your executive’s unparalleled insight and authority in your field. This video isn’t just a piece of content; it’s a beacon of thought leadership poised to elevate your brand’s stature. However, crafting this masterpiece is just the first step in the process. The next (and equally crucial)… 

June 4, 2024 · Benjamin Sperduto