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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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contently strategy series

The Content Strategy Course You’ve Been Waiting For

From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the… 

July 19, 2019 · Joe Lazer

visual content study

Engaging Your Audience With Visual Content: The 2019 Report

When it comes to making a big impact in digital marketing, it’s hard to beat visual content. Why say it with a blog post when you can shout it from the rafters with a colorful infographic, a clever Powerpoint deck, or a video that combines animation with live action? Great writing will always be king,… 

April 23, 2019 · Emily Gaudette

Facebook Live

The Untold Story of Facebook Live

Two years ago, Facebook Live was almost killed. Now, it might be the key to the future of the social network.

September 27, 2016 · Joe Lazer