The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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Which Website Page Types Best Suit Your Marketing Needs?

You’re not alone if you’re confused about the growing number of website page types out there. Although all of them have their own set of use cases, choosing the right one for your marketing needs can be difficult. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub…

May 21, 2022 · Jeffrey Gangemi

Content Marketing Showdown: Google vs. Facebook

Have any companies shaped the digital era more than Google and Facebook? For better or worse, it’s unlikely you’re reading this article without interacting with their products. Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Today it has so many wings that…

April 5, 2022 · Sean Williams

6 Helpful Rules for Marketers Who Work with Freelancers

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. Here’s the good news: freelancers can help supercharge your content operations by offering an opportunity to create content at scale while minimizing the expense of hiring a full-time…

April 3, 2022 · Jenni Gritters