Content Marketing

Content Marketing Showdown: Google vs. Facebook

Have any companies shaped the digital era more than Google and Facebook? For better or worse, it’s unlikely you’re reading this article without interacting with their products. Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Today it has so many wings that… 

April 5, 2022 · Sean Williams

6 Helpful Rules for Marketers Who Work with Freelancers

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. Here’s the good news: freelancers can help supercharge your content operations by offering an opportunity to create content at scale while minimizing the expense of hiring a full-time… 

April 3, 2022 · Jenni Gritters

6 Examples of Incredible Content Marketing From Technology Companies

We've studied some of our favorite tech companies in order to bring you a short list of stand-out content marketing from six industry leaders.

September 12, 2021 · Emily Gaudette

How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling

Not only is sustainability a huge differentiator for Bank of the West, but it's also become the focus of the brand's incredible content program.

April 20, 2021 · Joe Lazer

3 Big B2B Content Marketing Mistakes—And What You Should Do Instead

Most B2B tech content marketing falls short—these 3 easy-to-fix mistakes are a big reason why.

August 12, 2020 · Sooraj Shah

5 Incredible Content Marketing Examples From Travel Brands

Nailing a balance between aspirational and realistic content is a challenge, but if you rise to it with your travel content, your program will end up in the hallowed halls of the great campaigns that came before it.

August 28, 2019 · Emily Gaudette

Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook

I've spoken with close to a hundred clients over the past couple years, and doubted that I'd learn anything new. I was wrong.

August 22, 2019 · Joe Lazer

The Traits You Need to Thrive in the New Era of Marketing

As humans, we're storytelling animals. Embracing this part of ourselves is the key to empathizing with our customers, creating content that drives action, and leading teams.

August 21, 2019 · Joe Lazer

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to… 

July 31, 2019 · Emily Gaudette