Content Marketing

How Storytelling Can Build an Emotional Connection with a B2B Audience

B2B content is often very technical, which can be a bit dry to read. (Translation: Boring!) But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Keep reading for a few ideas on how to make your SaaS content more engaging.

October 6, 2022 · Jordan Friedman

Why Your Content Marketing Needs Standard Operating Procedures

Do your workflows keep breaking down? Did someone leave and now no one knows how to do what they did? Standard Operating Procedures (SOPs) are not just useful to highly technical orgs. An SOP can help save time, headache, and keep everyone (even a few years from now) on the same page. Keep reading to learn how to get started.

September 27, 2022 · Megan Morreale

Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Social media trends—even brands jump in on them. But when is it social sharing and when is it social plagiarism? The difference between jumping on a trend and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike, with the understanding that this content is within the public domain. Check out these ideas to help keep you on the straight and narrow.

September 20, 2022 · Jonathan Crowl

4 Signs Your Company Should Break up with a Freelancer

How do you know a freelance writer's worth keeping? Here are 4 red flags to watch out for when working with someone new.

September 6, 2022 · Alexandra Davis

How to “Ted Lasso” Your Content for Greater Customer Engagement

Looking for inspiration to up your content marketing game? Have you seen the hit show on Apple +, Ted Lasso? We've got ideas on how to Ted Lasso your content and engage audiences in unique and inspiring ways.

August 2, 2022 · Allie Gray Freeland

Why You Need to Create Content for After the Sale (Hint: It Can Help Your Strained Budget)

Marketing teams spend a lot of time, energy, and money getting new customers. But what about the current customers? It takes a bit of effort (and a lot less money) to keep them happy and make them a repeat customer. Here's a few tips to extend the life of these important relationships.

July 19, 2022 · Jordan Friedman

5 Steps to Minimize Sourcing Snafus in Content Marketing

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch. Surprise, surprise: No one had any idea what I was… 

June 23, 2022 · Meredith Bethune

How B2B Companies Can Leverage Influencer Marketing in 2022: The Ultimate Guide

Influencer marketing isn't just for B2C companies anymore. Keep reading to learn tips on how to make B2B influencer marketing work for your business and ideas to ensure you're a brand an influencer wants to work with.

June 21, 2022 · Rochi Zalani

How Organic Search Is Changing—and How You Can Capitalize on It in Today’s Climate

Gone are the days when image-rich web pages with zero text, keyword stuffing, automated link building, link exchanges, web directory listings, syndicated articles, and producing a high volume of blog posts (with low quality) helped rank your brand’s website. Let’s face it: those search engine optimization (SEO) tactics that got your enterprise’s domain to rank… 

June 9, 2022 · Allie Gray Freeland