The Content Strategist
Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.
Feeling like you lack the content marketing resources to build a successful strategy? In this blog, learn how to do more with less with these proven strategies, apps, and free tools.
Explore how engagement content metrics compare to multi-touch attribution models of measurement in our latest blog.
Workflows are important to ensuring content is created and published in a timely manner. But workflows can also have an impact efficiency. Learn how in our latest blog.
NLP, or natural language processing, is a growing set of AI (think: ChatGPT, Alexa, Siri) that content marketers are using for SEO. But NLP has much more to offer: Discover 5 ways NLP can advance content ideation, creation, and distribution.
Content for your business isn't only created within the marketing team. If your communications—internal or external—aren't giving the same clear and consistent voice, you weaken your overall effectiveness. Regardless if content marketing owns or influences all the content, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams.
UGC, or user-generated content, is a powerful tool to leverage the voices and experiences of your customers to promote your brand.
Generative AI isn't going anywhere anytime soon. What does that mean for content's credibility? Fact-checking will soon be one of the most important practices in content marketing. Read our blog to learn more.
Rudolph the Red-Nosed Reindeer is a perfect product storytelling framework for marketers. Ann Handley breaks it down in this excerpt from her book, Everybody Writes: Your New-and-Improved Go-To Guide to Creating Ridiculously Good Content.
B2B content is often very technical, which can be a bit dry to read. (Translation: Boring!) But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Keep reading for a few ideas on how to make your SaaS content more engaging.
