Content Marketing

How to Write AI Prompts: The Key to Better Outputs from Generative AI

AI prompts tell a Generative AI platform what output you want to see. The clearer and more detailed the prompt, the closer the output will be to a usable text you can edit and modify. Here's how to get started.

April 13, 2023 · Laura Starita

How to Recession-Proof Your Content Marketing

Feeling like you lack the content marketing resources to build a successful strategy? In this blog, learn how to do more with less with these proven strategies, apps, and free tools.

April 4, 2023 · ELIZABETH KRAUS

Why You Should Prioritize Engagement Content Metrics

Explore how engagement content metrics compare to multi-touch attribution models of measurement in our latest blog.

March 23, 2023 · Brooke Gocklin

A Content Marketer’s Guide to Designing Efficient Workflows

Workflows are important to ensuring content is created and published in a timely manner. But workflows can also have an impact efficiency. Learn how in our latest blog.

March 16, 2023 · Jordan Friedman

5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

NLP, or natural language processing, is a growing set of AI (think: ChatGPT, Alexa, Siri) that content marketers are using for SEO. But NLP has much more to offer: Discover 5 ways NLP can advance content ideation, creation, and distribution.

February 21, 2023 · Jordan Friedman

Content Already Fuels Everything. Now Act Like It.

Content for your business isn't only created within the marketing team. If your communications—internal or external—aren't giving the same clear and consistent voice, you weaken your overall effectiveness. Regardless if content marketing owns or influences all the content, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams.

February 1, 2023 · Brooke Gocklin

User-Generated Content: How to Use It for Good and Avoid a PR Crisis

UGC, or user-generated content, is a powerful tool to leverage the voices and experiences of your customers to promote your brand.

January 20, 2023 · Jolie Giacona

Best Practices for Fact-Checking AI-Generated Content

Generative AI isn't going anywhere anytime soon. What does that mean for content's credibility? Fact-checking will soon be one of the most important practices in content marketing. Read our blog to learn more.

January 17, 2023 · Laura Starita

A Product Storytelling Framework from an Unlikely Seasonal Source

Rudolph the Red-Nosed Reindeer is a perfect product storytelling framework for marketers. Ann Handley breaks it down in this excerpt from her book, Everybody Writes: Your New-and-Improved Go-To Guide to Creating Ridiculously Good Content.

December 21, 2022 · Ann Handley