Content marketing news, analysis, tips and solutions for B2B companies.
Our (Other) 10 Favorite Stories of 2014
We always preach the importance telling good stories, and, in my opinion, these are some of our best.
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The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates
We answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?
How Top Content Marketers Carve Out the Time to Publish Every Day
One of the biggest challenges for every content marketer is time—trying to find it, deciding how best to use it, and the fact that there's never enough of it to begin with. When you're responsible for maintaining a blog, time starts to feel even more evasive—especially if you're expected to update that blog every day.
The Best Branded Content of 2014
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
17 Content Marketing Predictions for 2015
In 2015, ad agencies may find themselves having a lot in common with the New York Jets.
35 Content Marketing Stats You Need to Know
Content marketers are junkies for concise and compelling stats, so let's take a look at 35 stats you need to know.
This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content
If you're a publisher right now, you probably want to kill the content marketer flooding your inbox. And if you're a marketer, you're probably frustrated with getting ignored.
5 Tips for Creating Incredible Branded Videos From Industry Leaders
"Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing."