The Content Strategist
Content marketing news, analysis, tips and solutions for B2B companies.
We spoke with Rand Fishkin, otherwise known as "The Wizard of Moz," about what makes for great SEO in 2015–and a whole lot more.
We caught up with serial entrepreneur Neil Patel to discuss how brands should measure content marketing success, the ways SEO has changed, and how to create passionate content that resonates with readers.
Why are brands giving up so quickly on BuzzFeed's sponsored content?
Small business B2B marketers have so far had a hard time with their content marketing. Here are three secrets to help them out.
GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.
Usually when a piece of satire hits way too close to home for me, it involves marketing bros or a crippling addiction to fantasy football in some way. But this one involves paid media, which might be even worse. Content analytics platform Conductor hit the mark with the spoof below on paid media, imagining it through the lens of…
Just by commenting on various third-party blogs for one month, Neil Patel got thousands of visitors to his own blog—and a corporate speaking engagement worth $25,000.
Marketers, take note: Clicks and views might matter, but a new Chartbeat study has found that the amount of time readers engage with a piece of content is perhaps the most important indicator of successful branded content.
The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
