B2B

The B2B Brand’s Guide to Short-Form Video in 2025

Short-form video has taken over the world. Okay, so maybe that’s an overstatement. But if you’re a human who scrolls or swipes on the semi-regular, you’ve surely noticed the TikTokification of just about everything. And as a B2B brand, you can’t ignore this shift in how people consume and share ideas. Scroll through any feed… 

October 8, 2025 · Ajith Babu

How Storytelling Can Build an Emotional Connection with a B2B Audience

B2B content is often very technical, which can be a bit dry to read. (Translation: Boring!) But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Keep reading for a few ideas on how to make your SaaS content more engaging.

October 6, 2022 · Jordan Friedman

5 Steps to Minimize Sourcing Snafus in Content Marketing

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch. Surprise, surprise: No one had any idea what I was… 

June 23, 2022 · Meredith Bethune

How B2B Companies Can Leverage Influencer Marketing in 2022: The Ultimate Guide

Influencer marketing isn't just for B2C companies anymore. Keep reading to learn tips on how to make B2B influencer marketing work for your business and ideas to ensure you're a brand an influencer wants to work with.

June 21, 2022 · Rochi Zalani

The Types of Companies That Benefit Most from Content Marketing

All brands want their content to land like Red Bull's. But your company doesn't have to sell an energy drink to benefit from content marketing.

November 2, 2018 · Emily Gaudette

When to Use Humor in Content Marketing

According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."

August 16, 2018 · Emily Gaudette

Why Your B2B Team Is Investing Too Much in Mobile

Judging by the headlines, companies risk falling behind if they don't go all in on mobile. But in the B2B space, that narrative is a giant misconception.

October 24, 2017 · Ivy Zhao

Study: B2B Buyers Aren’t Too Happy With Salespeople

B2B salespeople have a hard job, and according to a recent study, not many of them are doing it particularly well.

July 27, 2017 · Dillon Baker

5 Golden Rules for Your Next Content Marketing Hire

You're probably breaking rule #1.

April 26, 2017 · Joe Lazer