The Content Strategist
Content marketing news, analysis, tips and solutions for B2B companies.
Ten months ago, Dell debuted as The New York Times' first paid post partner. Now, the brand is back for a second go-round with a visually impressive exploration of enterprise cloud computing, written by a journalist and enhanced with proprietary research on corporate security and interactive global market data.
Can content marketing be both the kryptonite and super strength of inbound marketers' campaigns? It can, and it is, according to a new report from Ascend2.
Here's what you missed while you were at the beach, trying in vain to convince your kid that digging a hole is more fun than playing Minesweeper.
Each Showcase Page hosts its own set of LinkedIn followers, website links, industry information, and posts, offering brands the opportunity to target consumers with more specified interests.
Businesses and consumers ultimately want the same thing, but marketers have to approach them in different ways.
Behind-the-scenes stories may have been a hallmark of the fast-dying DVD industry, but it's not time to throw the baby out with the bathwater.
If you live in the eastern half of the U.S., chances are that you’re currently living in the wake of a frigid winter storm. You may find yourself longing for a time when the world seemed a warmer, friendlier place; a time when publications would make best of 2013 lists and try to capture future…
From B2B to B2C to BirdBnB, content marketing was all the rage in 2013. It’s no surprise then, that a year-end study by the Content Marketing Institute and Marketing Profs revealed that content marketing was on the rise in 2013 and should increase in 2014. What’s more surprising: Large companies are lagging behind in some crucial components of content…
A lot of people start out their New Year by joining a gym or going on a diet, but from the looks of it, marketing writers aren’t doing any of that. Instead, they’re dead-set on helping brands get their content marketing in order. Here are some of the best articles discussing the trends likely to…
