5 Companies Creating Purposeful & Engaging HR Content
Content marketing may be known primarily for lead generation and sales enablement, but it can also be a huge asset for human resources and recruitment.
The Content Strategist
2018
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Want to Scale Your Content Program Internationally? Take This First Step
Technology can make most tasks easier. But there are still a few things it can't pull off as well as a human, and translation is one of them.
Why Content Marketing Works: The One Skill You Need to Master
“Great content" may sound subjective, but it's not.
Can Reddit Be a Friend to Brands and Publishers?
Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. You won't get anywhere posting links with a line of copy.
Infographic: Marriott’s Content Center of Excellence
By building a content center of excellence, Marriott can now track exactly how much revenue results from everything the brand creates.
Contently Named Best Overall Content Marketing Company
Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status on a daily basis.
Video: The 2 Keys to a Great Content Distribution Strategy
Attention spans are dwindling. Content competition is ridiculously fierce. But there's never been a better time to create great content. Here's why.
5 Smart Ways Brands Can Get More Value From Freelancers
Transparency is ultimately a timesaver.
When to Use Humor in Content Marketing
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."