How to Find Your Brand’s Story
Logos, colors, graphics, and taglines are vestiges of your brand, but finding the right brand story is so much bigger than that. Just ask Charlie Jones.
The Content Strategist
2018
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The Social Club: Steak-Umm Social Media Manager Nathan Allebach
It's not every day that a branded tweet goes viral. Especially not when it's a thread of social commentary from a legacy food brand called Steak-Umm.
Study: The 2019 Creative and Marketing Salaries Guide
According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist.
Should Your Brand Voice Stay the Same Across Social Channels?
Your company has to retain some elasticity to appeal to different people in different places. In other words, you have to think like Tom Hanks.
Attention Brands: Young Americans Are Breaking Up With Facebook
Any good relationship is built on trust. According to a new study, Facebook will have to take clear measures to earn back the trust of its younger users.
Google’s New Search Could Significantly Change Content Discovery
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
The News, According to Facebook
To see what my world would look like without any other influences, I did an experiment: For one day, I could only get my news from publishers on Facebook.
Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing
Like many entrepreneurs, Matt Byrom founded his business because he couldn't find anyone else to do what he needed.
Video: Why B2B Companies Have a Content Marketing Advantage
Some people think content marketing is way easier for "exciting" B2C brands than "boring" B2B companies. Here's why they're wrong.