2018’s Content Metric of the Year: Time
Every marketer should find a way to tie content to revenue. Content metrics that measure time offer a path to the hard ROI they crave.
The Content Strategist
2018
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Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery
As both CEO of Contently and a father, I’m already thinking about what next year will look like, while still wondering how November is over already.
Going Viral Is Not a Video Strategy
Getting attention is a good place to start. But the point of investing in content marketing is to hold attention, right
State of Content Marketing 2019: Creativity Strikes Back
After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a few key factors.
The 2018 Branded Twitter Awards
2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining brand tweets of all time.
What Popular YouTubers Can Teach Us About Video Marketing
Posting a video on YouTube is one thing. Building an audience on the platform is quite another.
What We Can Learn From 9 Million Instagram Posts
To help brands understand what works best on Instagram, Quintly conducted a study of 44,432 business profiles and over 8.9 million posts.
Emotions, Arousal, and the Science Behind Why Stories Get Shared
Emotions act as our compass as we try to navigate the world. They compel us to take action, to keep reading, to spread the word.
How to Build Brand Awareness & Thought Leadership
Brand awareness starts with a basic question: How are you going to help someone?