How to Fix a Broken Lead Nurturing Strategy
You wouldn't ask someone to marry you on a first date. So why would you advertise your product to prospects before they show interest?
The Content Strategist
2016
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This Tone Analyzer Could Help You Sound Like Your Favorite Publisher
An appliance company wants a blog like Vice? Not a problem.
Contently Named One of the 50 Best Places to Work in Media By Ad Age
Sometimes, Mondays suck. Okay, maybe a lot of times. Saying goodbye to the weekend is never easy, but there is a solution: making the workplace a better place. That means building a culture where people enjoy each other’s company, are fulfilled by their responsibilities, and have access to the resources they need to succeed. Of…
Clinton’s Algorithm, and 4 Other Stories You Should Read
Here's what you missed while you were sifting through your post-Tuesday Facebook feeds.
How Brands Can Build Online Communities That Aren’t Lame
"Don't go broad. Go deep."
How Content Made Peloton the Fastest-Growing Company in New York
By marketing its employees' big personalities, this at-home cycling company got nearly 200,000 customers to come along for the ride.
Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
Empires rise and fall. So even though social platforms are powerful right now, WordPress is confident that the website has staying power.
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Sure, digital advertising is growing, but when you take out the success of Google and Facebook, everyone else combined for a 3 percent loss.
Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
Reddit's community philosophy has given everyone a chance to have a voice in the national conversation. Even brands.