How Do Your Email Engagement Rates Stack Up Against Your Competitors?
A marketing firm analyzed 7 billion emails from 2016 to find out which industries get the best open rates and click rates.
The Content Strategist
2016
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Why Publishers Are a Huge Threat to Ad Agencies
Last decade, digital shops seized power from traditional agencies. Are publishers about to do the same?
Here’s Why Infographics Outperform Blog Posts
Brands love blog posts. But if they're serious about content marketing, they may want to focus on infographics as well.
Contently Named to Deloitte’s Fast 500 List for Second Year Running
In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to…
‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
Here's what you missed while spent all week on Facebook arguing with relatives and high school classmates you didn't even know you were still friends with.
Women Are Angry About the Election. Here’s How They’re Taking Action Online
In an era when fake news and hateful headlines can influence an election, it feels particularly important to show how social media can promote equality and morality.
The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
"Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors."
Altimeter Study: How to Know When You Have a Mature Content Operation
Marketers love to use the analogy of a well-oiled machine. If you're running a mature content operation, all the parts work together to serve a cohesive unit.
How The New York Times Took Native Advertising Global
T Brand Studio International editor Nelly Gocheva talks about brave brands, the power of storytelling, and how European audiences feel about native ads.