How Should Brands Adapt to a Post-Truth World?
It's the moment of truth for UK brands: Should they stay neutral and ignore political protests, or take action and potentially upset customers?
The Content Strategist
2016
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Ask a Content Strategist: How Do I Scale My Content Marketing Program?
Commit to creating great content, but commit even harder to getting it out there.
Contently Case Story: How Event Coverage Helped xAd Boost Site Engagement
Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn't have to worry.
Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
Brands have been getting into more political beefs than Joe Biden after he polishes off a bottle of Jack at John Boehner's dinner party. And that's okay.
‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
Here's what you missed while you were writing your cover letter for the Royal Household Hospitality Scholarship.
A Night at the Facebook Hotel
“Welcome to the Facebook Hotel!" the clerk said. “Your dog died six years ago today!"
When Facts Fall Short: Why Brands Need a Point of View
When marketers ignore emotion, compelling stories turn into late-night infomercials.
How to Become a Marketing Guru, in 8 Steps
First thing's first: Get a goofy hairstyle.
Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
You've probably heard all about fake news and filter bubbles, but what comes next?