The 6 Most Important Takeaways From CMI’s Annual Study
Why aren't marketers documenting their content strategies?
The Content Strategist
2016
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Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World
While students are busy tackling societal problems, Cornell Tech's marketing team is publishing content that positions the school as a leader in innovation.
‘The Baffling History of Tronc,’ and 5 Other Stories You Should Read
Here's what you missed while you were counting the days until November 8.
How Content Marketing Helped Make Google the Most Attractive Employer in the World
Google's appeal goes way beyond just nap pods and ping-pong tables.
I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
Who would win the Hunger Games in this room? Would you rather have baby carrot arms or a baked ham body? Most importantly, can you sound like a dolphin?
Why We May Be Thinking About Chatbots All Wrong
Chatbots have human names and can talk to consumers just like a friend, but are businesses putting too much emphasis on flashy algorithms?
Infographic: The Epic Media Battle Between Instagram and Snapchat
Instagram Stories and Snapchat Stories are very similar, but is one platform stronger than the other?
Platforms Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
If recent moves from Facebook, Snapchat, and Pinterest are any indication, platforms are going to keep taking power away from publishers.
Pocket’s Next Frontier, and 4 Other Stories You Should Read
Here's what you missed while you were trying to put together a last-second David S. Pumpkins costume.