The Unforgivable Sins of Bad Content
In the same way that a bad experience with a company’s customer service rep can make or break a company — so can bad content.
The Content Strategist
2013
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Monopoly Token Vote, LinkedIn Hits 200 Million, Content Marketing Tools
Facebook fans of Monopoly have the chance to decide the fate of the game pieces, ClickZ reports.
The Magic of Interactive Videos [VIDEO]
Storytelling doesn't need to just happen on the brand's side of things. Sometimes it's a good idea to let consumers in on the fun.
iPad Paragraph Shorts, US Army Strong Content, Podcasting Gets Louder
Paragraph, a startup that offers digital author services such as apps, introduced the first issue of its short story iPaid magazine, Paragraph Shorts.
What Generation Y Really Wants
At a time when it’s never been easier to reach consumers with information, it has conversely become “harder than ever to engage them."
New Year Resolution App, Art of Newsjacking, Radio on Smartphones
ClickZ reports that Lenovo has launched the Year of Do Facebook app, which lets fans of its page share their New Year's resolutions.
Google Shifts Search Algorithms, Monetizing Blogs, Oprah Network Grows
Google has changed its search algorithm with the introduction of Author Rank and Google+, Pando Daily's Erin Griffith writes.
Microsoft Pokes Fun in Explorer ‘Comeback’ Effort [VIDEO]
'The Browser You Loved To Hate' campaign draws attention to the emotional connection people have with Explorer.
NASA Social Orbit, Why Website Speed Matters, BuzzFeed Goes Hollywood
The Mars rover and the multiple stakes it has on social media sites, reports Lisa Lacy of ClickZ.