The Save Your Token campaign lets fans vote for which game piece must go, whether it’s the Scottie dog, wheelbarrow, race car, iron, etc. Then, Hasbro will decide, based on votes, whether to replace the least popular piece with a diamond ring, guitar, helicopter, cat, or toy robot.
Fans also have the chance to save their most beloved pieces by sharing videos and images on Facebook and using the Twitter hashtag #tokenvote.
The U.S. leads with 74 million members while India comes in second, with 18 million accounts. It’s seeing growth in Indonesia, Turkey, and Colombia. The most popular industry on the site is IT, followed by telecommunications, higher education, financial services, and computer software.
There’s TrendSpottr, which shows timely and relevant information about any number of topics online, Bottlenose, which offers social media analytics and listening for marketers, Google+ communities, where interesting conversations can be monitored, and Storify, which allows users to curate content on different topics.
For content planning, marketers should tap into Bubbl.us, a site that easily creates mindmaps, and Podio, which is a project management tool. On Visual.ly, marketers have creation tools for visual data (think: infographics), and Divr.it assists marketers in delivering their content to Twitter and Facebook streams from RSS feeds.
The new Univision Agency will “create promotional content for all Univision properties, including broadcast, radio and digital, and provide research and creative services for internal and external clients.” It’s going to be responsible for $500 million in advertising inventory, and have 65 employees Content Marketing Trends and Changes
He says, “Even though there still is confusion over what content marketing is and is not, as an industry we are beginning to come to a consensus on what term we use to refer to our discipline. This means that thought leaders, brand marketers, and agencies are starting to align in their terminology — a necessary milestone for learning and true understanding to occur.”
Agencies, like McMurry and TMG, are beginning to merge, and PR’s Richard Edelman is claiming that agencies in his field are equipped to create content as well for brands. Pulizzi says this means that traditional media companies may “get into the buying mix.” Also, he says the industry will get worse before it gets better since many people don’t understand how to produce quality content marketing.
E-books should help people solve problems or show them how to do something. If a website has popular articles that get people talking, they should be included in the e-book. Content can also be outsource if the creator has writer’s block.
In terms of formatting, MS Word should be used, and should include headings and subheadings, a table of contents, large font, and chapters. E-books must be branded with social networking buttons, logos, a footer message/copyright, and a cover. On a website, there should be a separate sales page for the e-book, along with a thank you page for the buyer.
Photos used for a Samsung-sponsored post called “14 Amazing Photos That Are Totally Not Photoshopped” were allegedly taken from Redditors without their permission. BuzzFeed has removed the photos and used ones on Flickr under Creative Commons instead.