The Best Sponsored Content Of 2013
A collection of the best sponsored content from 2013.
The Content Strategist
2013
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The Best Branded Content of 2013
This piece — just like every other Best Branded Content of 2013 piece you’ll read this year — is inherently flawed. That’s because judging the best branded content from the outside is like choosing sports awards without advanced stats — or even some crucial basic ones. Views and shares are great, sure, but they’re heavily…
Branded Content Catchup: 5 Stories You Missed While Failing to Explain Your Job to Your Family
5 Stories You Missed While Failing to Explain Your Job to Your Family like The Emotions That Trigger Sharing.
What Hashtags That Don’t #Fail Have In Common
#Justdoit. #HumpDay. #ThrowbackThursday. There’s something about a great hashtag that makes it take off — and brands these days put a lot of effort into figuring out what that thing is. But too often, they #fail. Lately, brands have rightfully taken a lot of heat for trying to hijack trending tags or coming up with…
Google Dreams of a Bot That Will
Take Over Your Brand’s Twitter.
Should You Let It?
In his new book, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk equates social media marketing with boxing. Everyone wants to land a big right hook heard ’round the world, but that only works if you’ve set yourself up with a series of strategic (and content-rich) jabs. Of course, all that jabbing tires marketers out, and…
Branded Content Catchup: LinkedIn Goes All-In and Other Must-Reads
Everywhere you look, brands are turning into media companies — or at least they’re trying to.
Was Anchorman 2’s Content Marketing Better Than the Movie?
If there’s one thing we can all agree on, it’s that Anchorman 2’s content marketing was freaking awesome. (Well, except for maybe you, Brian Morrissey.) Ron Burgundy was everywhere. He was in the New Yorker, sharing an excerpt from his memoir. He was in Canada, doing color commentary for a curling match. He was in…
Two Weeks Later, Was Burger King’s Fan Purge a Smart Move?
Ugh, social media trolls: the bane of social media marketers’ existence. Always starting arguments, making ludicrous complaints, and demanding free stuff. How do you deal with them? And how do you build an engaged community when they’re polluting all of your social and content marketing? For Burger King Norway, the answer was simple: bribe them…
LinkedIn Makes Its Big
Branded Content Move
Outside of the corporate world, the importance of LinkedIn can be a bit of a mystery. For many, the niche network may just seem like an automated email service constantly reminding you that your aunt’s new husband wants to connect with you. For the business set, however, LinkedIn is the Internet’s party palace. From job…