Make Content, Not War: Using Negative Emotions in Content
When done wrong, controversial content can wreak havoc on a brand’s reputation -- so it’s important to tread carefully.
The Content Strategist
2013
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Target’s Mobile Snack Bowl, Digital Magazines, ‘Parks and Rec’ Busy
Instead of spending money on a Superbowl ad, Target has chosen to put out a mobile game.
Indy 500 or Bust Instagram, Facebook Graph Search, Tumblr Buzzwords Blog
The Indianapolis Motor Speedway is teaming up with social media management platform Venueseen for an Instagram campaign.
The Good News About The Atlantic’s Scientology Ad Misstep
The Atlantic’s “screw up” could be the content marketing industry’s gain.
Head of the Class: How 3 Colleges Create Great Content
Colleges are hiring chief marketing officers in an effort to strengthen the schools' brands in tough economic times.
StumbleUpon Stumbles, Hunter Boots and Weather, Grammar Mistakes
Bad news for StumbleUpon: the company recently laid off 30 percent of its workers.
The Atlantic’s Scientology ‘Mistake’, 11 Billion Videos Ads, The Art of Hashtags
The Atlantic issued an apology for printing a scientology ad that looked like an article as part of its sponsored content campaigns.
How to Think Beyond Blogs [INFOGRAPHIC]
Half of all B2C and B2B content marketers have a tough time producing enough content for their needs.
Google’s Zavers Coupon, Netflix Adds Cartoons, Coca-Cola Fights Obesity
According to ClickZ, Google has launched a digital coupon service, Zavers.