The Content Strategist
Every week, we want to highlight an example of a brand that’s telling amazing stories. This week, it’s Pantagonia’s Black Friday short film, Worn Wear. There’s no limit to the ways clothing retailer Patagonia’s 27-minute-long, anti consumerism film Worn Wear bucks the rules of traditional marketing, but let’s start with the first two. It’s a…
“If, as I’ve been led to believe, this is a post-pageview world, then we must be living in a zombie apocalypse, as I’m relentlessly haunted by the metric’s lifeless corpse.” Those are the words of Brian Abelson, a data scientist and the 2013 OpenNews Fellow at The New York Times, who spent the last year…
Download the Marketing in the Post-Text World: How Multimedia Storytelling is Changing Advertising
Is sponsored content and other native advertising destined to dominate the publishing landscape? Rebecca Lieb, an analyst at Altimeter, seems to think so. “Nearly 100 percent of publishers will begin to offer native advertising products,” she said during Lou Kerner’s dial-in conference series, The Social Internet, which brought together leaders from Altimeter, Time, TripleLift and…
This week, the media world has been abuzz about Facebook’s early Christmas gift to publishers: Articles are being given a higher priority in its Newsfeed algorithm, and publishers are seeing a serious increase in traffic. According to Digiday, Business Insider President Julie Hansen said that Facebook referrals to the site increased a whopping 180% between…
We live in the information age. According to Google CEO Eric Schmidt, there were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days. Many have disputed the statement made by Schmidt back in 2011, but regardless of the accuracy there’s no doubt…
2013 was the year that everyone fell in love with content marketing. Or maybe it was the year native advertising became big business. Or was it the year that brand journalism grew up? It all really depends upon which industry you work with as a content professional, because while all these terms might get lumped…
Yesterday, it was all about search. Today, it’s all about sharing. The way that people discover and engage with content is quickly changing, and publishers big, small and brand-funded are looking for ways to make their content take off. And while analyzing your Google and Bit.ly Analytics yield great insights, you often need to take…
Few objects pull at the imagination like a spinning globe, its contours and boundaries conjuring adventures near and far. Since 2005, though, digital natives have grown accustomed to a new kind of globe — Google Earth, a platform that allows users to hold every corner of the planet at their fingertips. With the launch of…
