The Content Strategist
Twice a month, we want to talk to brands telling great stories to find out how they did it. Next up: Shutterstock’s Tour of the 12 Districts of Panem. You wouldn’t expect a stock photo site to be a masterful creator of original content. But Shutterstock, home to over 30 million images and videos, has…
As brands take to Twitter to forge strong human relationships, they may find that, in a surprise twist, robots can be a big help. The New York Times showed brands and publishers how it’s done last week with the creation of the 4th Down Bot, a semi-automated Twitter account that’s irresistible to NFL junkies. The…
A few years ago, Tumblr founder David Karp said the idea of ads on Tumblr “really turns our stomachs.” These days, his stomach must look like a pretzel, because Tumblr is introducing new ad types at a rapid rate. In April, Tumblr brought Sponsored Stories — Tumblr’s equivalent of Facebook’s Newsfeed Ads or Twitter’s Promoted…
As content strategists brainstorm types of content that will inspire users to share and engage meaningfully, there’s no better choice than videos that teach your visitors something new and show off your expertise. This type of content tends to do two things really well: be highly sharable, by being visual and instructive, and it earns…
Instagram rolled out ads for the first time this October, offering a unique opportunity for brands to reflect on their image and engage with users. Unlike when Facebook introduced Sponsored Stories and Twitter launched Promoted Tweets, it’s not a free-for-all; Instagram is only allowing a few select brands who are already superstars on the platform…
Twice a month, we want to talk to brands telling great stories to find out how they did it. First up this month: Intuit’s Small Business Big Game campaign. The past few weeks, the marketing world has been buzzing about GoldieBlox, a Kickstarter-funded company that became a household name after their branded video went viral,…
When was the last time you hung out with a travel agent in a book store? Okay, probably never, but the point is: Neither of those things really exist anymore. The digital age has slaughtered the middle man. You book your trips on Expedia and buy your books through Amazon. That dynamic now appears to…
Holiday party season is upon us. And you know what that means: You finally get to ask your coworkers all those inappropriate questions you’ve been storing up all year with complete, boozy immunity. But during the buildup to those inebriated inquiries, you’ll inevitably have to talk about work-related subjects. Read these stories, and you’ll dazzle…
Native advertising has rapidly proven itself as a useful content marketing technique; by using both the style of and placement on a particular publisher’s platform, content marketers can connect with existing audiences and provide them with original and engaging content. But the advertising tactic — or rather the way sponsored content is executed on many…
