Content Catchup: Marketing Concepts Hitting On Imaginary Women, Traditional Media In Peril
In a few days, I’ll be going over the river and through the swamps to grandmother’s house for a Thanksgivingkuh in Jersey, where we carve our turkeys with one hand and pump our fists with the other. Thousands of my fellow content-obsessed folks will be making a similar trek and in desperate need for something to read on the way. Luckily, I’ve got a few stories so good that they’ll forget they’re doing work-reading on their day off.
It’s always fun when you get to talk to a digital marketing free agent with no loyalties and no reason to hold back. On this week’s contently show, Eric Goeres, former General Manager of Digital Product at Hearst, dished out a heaping dose of honesty about how “the publishing industry has 18-24 more months to get their act together.” It’s definitely worth six minutes of your time.
Ghostwriting is a bigger part of the B2B content marketing game than most anyone wants to admit. That’s why content marketers need to learn from Rand Paul’s plagiarism fiasco.
If Darwin was a content strategist in 2013, he’d be all about this hot new trend. No word yet on whether it’s implementation will be banned in Texas.
According to a new report, CMOs are really latching onto the idea that they shouldn’t try to be a Red Bull. Here’s why that’s a dangerously short-sighted stance.
Nothing speaks to an industry audience quite like personified marketing concepts hitting on imaginary women in an ambiguous, white room. Especially when those personified marketing concepts have British accents.
What’s the deal with the Content Strategist? At Contently, storytelling is the only marketing we do, and it works wonders. It could for you, too. Learn more.Image by T Hall/ Flickr.com