New York Times Compendium, Twitter Musical Chairs, YouTube Redesign
The New York Times last week launched Compendium, a Pinterest-like tool that lets readers collect articles, parts of article, pictures, and videos online.
The Content Strategist
2012
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Topshop Looks to Drive Sales with Bosworth Music Video [VIDEO]
Clothing store Topshop has released a music video starring Kate Bosworth as part of a new campaign for the holidays.
Syria Deeply, Virgin Flies with YouTube, Old Navy BuzzFeed Holiday Contest
Lara Setrakian, a foreign correspondent with Bloomberg and ABC News, has started a new site covering the Syrian conflict, called Syria Deeply.
Reuters Extends Digital Reach Beyond Social
Reuters continuously experiments in online distribution beyond mainstream social media.
Tiffany’s Tumblr Is a Jewel, Headlines First, Dunkin’ Donuts Facebook Contest
Tiffany's new Tumblr, From Out of the Blue, showcases the story of the company, images and videos from photo shoots, reports Lisa Lacy of ClickZ.
What Holiday Wish Lists Mean for Content in the Coming Year
Electronics under the tree this holiday will have content repercussions next year.
McDonald’s # Campaign, Content Bests Banner Ads, (RED) Mobile Giving
McDonald's has put out its first TV ad that asks viewers to log onto Twitter and join in on a conversation, Mashable reports.
Social Media Field Expands in 2012 [INFOGRAPHIC]
The "rising stars" of social media are Foursquare, Instagram, and Tumblr.
Jimmy Fallon Crowdsourcing for Ford, Emotional Content, Nook Media
Ford has set up SteertheScript, a crowdsourcing platform that asks fans to co-author an ad that will feature Jimmy Fallon.