Shopbop Deepens Its Book: Enriching Content Doesn’t Mean a Remake
The online store now features a new emphasis on editorial content -- but we're not talking about words, really.
The Content Strategist
2012
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Top 20 Video Ads of 2012, Ford Braces for Disruptions, Good and Bad Content
On YouTube's list of 20 most popular ads of the year on its website, Old Spice ranked four times, The New York Times reports.
Decoding Etsy — How Content Is Changing the Way We Shop
Businesses now must juggle marketing products with keeping customers hungry for content.
Capital One on Pinterest, John McAfee Saga, Content from a Cab Ride
Capital One turns its Pinterest "profile page into a calendar with daily themes, from 'the gift of comfort' to 'the gift of winter escape.'"
The Rise of the Branded Artist — Music Makes a Comeback
The “good-old days” of music sales aren’t returning. So what’s a music artist to do? Some are partnering with brands.
Video Marketing Surge, Twitter’s Photo Filter, Content Budget Concerns
Brainshark created an infographic that shows just how popular video has become.
Content, Media and Marketing Trends for 2012 [INFOGRAPHIC]
This year, data, sponsored events, memes, and books, whether in print or digital, ruled the search engines.
Instagram Twitter Feud, Brand Content Bests Editorial, Building Paywalls
Digiday's Lydia Leavitt writes that some branded content is beating out editorial in terms of engagement and shares.
Hearsay Social Gains Ground Pushing Social Integration
When it comes to social strategy, those companies that hesitate will be lost, says Hearsay Social marketing VP.