Hulu at Crossroads, Guns and Women, NFL Teams Content Marketing
Hulu's stakeholders and decision makers, News Corp. and Disney, can't agree on whether to make the site only subscription based or keep some of it free.
The Content Strategist
2012
Filter
Fake “Arrested Development” Episodes, Puff Pastry Content, Fox Sports
Netflix is (sort of) putting out fake episodes of shows developed in the storyline of "Arrested Development," reports I Watch Stuff.
Brewing the Perfect Cup of Content
Not many industries can guarantee their products are on hand when people sit down at their computers in the morning, but coffee retailers can.
Healthy Brand Content, Mobile Basics, Tumblr’s New Year’s Eve GIF Ball Drop
Econsultancy highlights the content marketing strategies of four successful brands: Coca-Cola, Nike, Jamie Oliver, and Innocent.
Red Bull’s World: The Secret Ingredients of Revolutionary Content Marketing
Is Red Bull a drink giant that publishes content or a publishing empire that sells a beverage?
Why Native Marketing Is Rising [INFOGRAPHIC]
This year the Internet saw an explosion of native advertising and branded content, as well as the downfall of the banner ad.
Mini Cooper and Newcastle, Mobile Hits $4 Billion, Channeling Guns N Roses
The best branded content from last week included campaigns by Mini Cooper and Newscastle Brown Ale, according to a list posted by Social Media Today.
ESPN Twitter Instant Replays, Spreecast Social Video, Branded Content Spending
New York Times' Tanzina Vega writes that during this holiday season, Twitter will be providing embedded replays from college footballs games onto the site.
Expedia’s Find Yours Campaign Shares Another Emotional Journey [VIDEO]
Expedia is focused on the number one rule of creating branded content: tell good stories.