The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today, in case you missed it:
Paranormal Activity’s Marketing a Screaming Success
The Paranormal Activity franchise’s social media campaign over the past five years has been a total success story.
Without fans petitioning online, the horror indie would have never made it to theaters outside major metropolitan areas.
Now Paranormal 4 is about to hit theaters, and Paramount is asking fans to “want it” on Facebook for the chance to have the movie premiere in their hometown.
So Much Data, So Little Time
In this sponsored content piece on TheAtlantic.com, IBM’s vice president of corporate marketing shares his thoughts on how marketing executives can use social media to their advantage, the changing role of the CMO in big business, and why big data keeps him up at night.
“The membership in highly focused professional communities like Spiceworks and FohBoh.com attract B2B companies, which know that success is more about quality than quantity,” Mashable’s Paul Gillan said.
“Had I just gazed the world through my Twitter feed, I would think Chick-fil-A was on the verge of bankruptcy,” he said, “and also that Ron Paul was president, gay marriage was legal, and President Obama didn’t have a decent chance of losing the election
“On Facebook we have a really large commitment in general to finding and disabling false accounts,” Facebook’s chief security officer Joe Sullivan said via CNN. “Our entire platform is based on people using their real identities.”