The Financial Times Just Introduced a New Digital Ad Currency, and It Could Change the Web for Good
The bitcoin of digital ad currencies is here, and it's being brought to you by your favorite 127-year-old, salmon-colored newspaper.
The Content Strategist
ibm
Filter
5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
How to Build a Culture of Content and Transform Your Marketing
To succeed long-term as a brand publisher, start from within: company culture.
Why Your Brand Needs an Editor
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…
The Top 10 Brand Editors of 2014
When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.
Verizon’s SugarString Is Dead. Here’s What It Can Teach Us
Verizon's tech news site Sugarstring folded after only a few months. What should they have done differently?
Content Marketing Catchup: IBM’s Incredible Content, How Neuroscience May Change Marketing, and More Must-Reads
Countless articles have been written this year about how different emotions make content go viral, but now researchers are starting to take this "marketing science" to the next level.
5 Reasons These Branded Tumblrs Were a Huge Success
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.
‘We Always Give People a Path Into Our Technology’: Inside IBM’s Incredible Content Marketing
Few of IBM's brilliant inventions are easily explained to non-technological folks, yet for the 103-year-old company, that’s okay. The tech giant has found a way to be extremely innovative even when its inventions and services are perplexing.