The Content Strategist
According to “The Goat Must Be Fed,” a Duke Reporters’ Lab report released on May 14, instead of embracing the digital revolution, newsrooms tend to “...cling to familiar methods and practices even when they know better, more emerging digital alternatives are available, often for free.” Here are five ways newsrooms can innovate and not rely on outdated methods.
I’ve learned that great editors work the sidelines to make writers into stars. Or at least, that's what they used to do. The crucial relationship between editors and writers doesn’t have to change. But as with all aspects of the media business, an editor’s role has to evolve in order to survive.
“Data science” is the buzzword du jour, with marquee publications such as The New York Times hiring physics Ph.D.'s to shuffle through haystacks of information and find the needles that will unlock major stories. But not all publishers have those resources at their disposal—and not all content strategists have advanced degrees in probabilistic theory. Still, there are plenty of data-science tricks that can help those on a shoestring budget.
Today, Instagraming food is nearly as common as saying grace, and it soon may come with some content intervention. That's because we're approaching a day when brands can detect what you're eating via search and social media data and serve targeted content to go along with your meal.
BuzzFeed, The Onion, The Atlantic, and more explain how they define "sponsored content."
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Talk about creative approaches to user engagement. Through the company's tracker program, you've always been able to gauge your pizza's ETA.
What do traditional journalists have to do with content marketing? Quite a bit.
Producers of the best information graphics are as much researchers as they are designers.
