The Best Branded Content of June
In June, we saw hoverboards and dinosaurs, but above all else, this month was full of pride.
The Content Strategist
In June, we saw hoverboards and dinosaurs, but above all else, this month was full of pride.
Banks will never be GoPro, but that doesn't mean they can't build connections.
So you don't have to creep over strangers shoulders or acquire mind-reading superpowers.
Over the years, GE has done some pretty out-there stuff.
Capital One is on a mission to "ignite your inner entrepreneur." And the fuse comes in the form of branded content.
A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.
Lip-syncing is taking the media by storm, and Dubsmash is riding the wave.
While marketers are busy strategizing how to reach millennials, there's a younger, more tapped-in audience they should be targeting: Gen Z.
With Twitter's backing and a slew of features, will Periscope kill Meerkat's sudden rise to fame?