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In the Big Data Era, Content is Still King

In the Big Data Era, Content Is Still King

A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.

April 29, 2015 · Dorian Benkoil

Gen Z infographic

Infographic: What Gen Z Wants From Brands

While marketers are busy strategizing how to reach millennials, there's a younger, more tapped-in audience they should be targeting: Gen Z.

April 2, 2015 · Amanda Walgrove

Will Periscope Kill Meerkat?

Will Periscope Kill Meerkat?

With Twitter's backing and a slew of features, will Periscope kill Meerkat's sudden rise to fame?

March 27, 2015 · Amanda Walgrove