Study: A Look at Branded Web Series and If They Actually Work
Before brands try to compete with TV, they need to know what it takes to build an audience.
The Content Strategist
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‘Werner Herzog Talks Virtual Reality,’ and 6 Other Stories You Should Read This Week
Here's what you missed what you missed this the week while listening to "Space Oddity" one too many times.
A Quick History of How Marketers Have Adapted on Facebook
Over the last decade, Facebook has sent marketers a clear message: adapt or die.
Why Facebook’s Dislike Button Would Be Great for Brands
Facebook probably won't introduce a "dislike" button for brand posts, but it absolutely should.
Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads
Here's what you missed while wondering whether "deflating balls" jokes are SFW.
The CMO’s Guide to Facebook Video—Warts and All
Facebook video has serious issues, but it's still a powerhouse platform that needs to be on every CMO's radar.
Email Always Wins: Why Lena Dunham Is Launching a Newsletter
New-school publications are embracing an old-school medium—and for good reason.
Infographic: Here’s Why Influencer Marketing Works for Brands
Influencer marketing is a popular buzzword. Here's the science behind why it works for brands from Peet's Coffee to Smashbox Cosmetics.
4 Ways Google’s News Lab Will Help You Create Awesome Content
Google is bringing data journalism to the masses.