Facebook Traffic Is Plummeting, and 5 Other Takeaways From SimilarWeb’s Publisher Rankings
Nearly every major news outlet has seen a double-digit drop in Facebook traffic.
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‘Marissa Mayer v. Kim Kardashian’s Ass,’ and 4 Other Stories You Should Read
Here's what what you missed while you spent the week not really understanding the Panama Papers.
The Pros, Cons, and Costs of the Top 6 Content Distribution Platforms
What's the best way to get more people to see your content and succeed in effective content distribution?
Keywee and the War for Content Distribution Supremacy
The war over content distribution is heating up, and venture capitalists are rushing to provide ammo.
10 Key Things Marketers Need to Know About Snapchat’s Discover
If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention.
5 Reasons These Branded Tumblrs Were a Huge Success
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.
Does Your Brand Newsroom Need a Robot Writer?
If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?
Millennials Unimpressed by Content Marketing, Yet Willing to Be Won Over
Millennials aren’t impressed, by and large, with the content that brands are lobbing their way. Forty-five percent of respondents reported that they don’t usually find content marketing compelling enough to share. The good news is they're ready to be won over.
The Average Sponsored Post on Tumblr Gets Reblogged 10,000 Times. Here’s Why
For those contemplating Tumblr's value to brands, that reblog rate is an incredible stat to ponder. After all, if the average Promoted Tweet was being retweeted 10,000 times, Twitter would plaster SXSW with the stat.