Contently Cheat Sheet: This Week’s Killer Content Strategy Stories
There's so much more to content strategy than appearing to be drunk for half the Super Bowl. These stories can help you figure out what that is for you.
The Content Strategist
Yahoo
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Yahoo Ditches Mobile Banner Ads, Foreshadowing Native’s Rise to Power
Yahoo, the godfather of banner ads, is ditching mobile banner ads to go all-in on native ads - "stream ads" in Yahoo speak - that live in its editorial feed.
Is Katie Couric Secretly the Biggest Brand Journalist Since Kurt Vonnegut?
The big news out of Yahoo! the past few months is that, like seemingly every other brand on earth, they’re planning a major investment in original storytelling. Yes, Yahoo hiring the New York Times’ Megan Liberman to lead a major expansion of Yahoo News is, well, old news. So are the star-studded signings of Katie…
A Copywriter’s Breakthrough, Tumblr’s New Revenue Stream, Ad Stereotypes
After 16 years of ad agency life, copywriter Matt Bull took a leap of faith in himself to pursue the path of self-employment.
Google’s Content Splurge, Must-Watch Memes, Brand Community Wins
The Yahoo-Tumblr deal closely resembles a high-profile integration from back in 2006 — Google and YouTube.
Visual Successes, Digital Refrigerator, Yahoo’s Cleanup
Numbers are immensely powerful but when misapplied, they're not only confusing — they run the risk of misleading audiences as well.
Why Content Should Always Align With Brand Sales Goals
"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."
Instagram Twitter Feud, Brand Content Bests Editorial, Building Paywalls
Digiday's Lydia Leavitt writes that some branded content is beating out editorial in terms of engagement and shares.
McMusic Video, iPad Mini Content Impact, Is Branded Content the Future?
McDonald's has put out a music video called "Getting Serious," which debuted on X-Factor this past Monday, according to Marketing Magazine.