Social Content? Customized Advertising? Not Display Ads? How Top Publishers Define Sponsored Content
BuzzFeed, The Onion, The Atlantic, and more explain how they define "sponsored content."
The Content Strategist
Virgin Mobile
Filter
Branded Content: Is It Better to Own or Sponsor?
Pretend you're reading this at home, and your sweet tooth has taken control of your brain. Here's your dilemma: You can face the delay and uncertainty of your own baking, or you can have your cake right now -- but it comes only in vanilla. What do you do?
Death to Pageviews. All Hail Engaged Time, the New King of Content Metrics
If you're a brand publisher, you’re probably measuring your content all wrong.
Virgin Mobile Launches App Contest at SXSW
Virgin Mobile launched its "What the App!?" Android app development contest at SXSW, courting developers, while also marketing new apps to its customers.