Contently Case Story: Inside Marriott’s Ambitious New Travel Mag
Marriott International wants to own the travel space—and take on publications like Travel + Leisure.
The Content Strategist
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Why Starbucks Is Trying to Launch a Media Company
Now brewing at Starbucks: content, and lots of it.
Deep Inside Chelsea Market, YouTube’s Unofficial Film School Is Reinventing the Studio System
Welcome to the Willy Wonka factory for the digital age.
Discovery Is Going to Stop Feeding People to Snakes, and There’s a Lesson in That for Content Marketers
A main goal of creating content is to win your audience's trust. One way to not do that: trick them. Just ask Discovery Channel.
7 Things We Learned About Viral Content in 2014
Until recently, the consensus was that viral potential couldn't be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here's what 2014 taught us about what makes content go viral.
Study: YouTube Stars More Popular, Influential Among Teens Than Mainstream Celebs
A recent survey from Variety found that YouTube stars are more popular than mainstream celerities among U.S. teens—and those teens are more likely to make purchases based on what YouTube stars say.
Social Interaction Lacking, Planning Brand Editorial Calendars
These days, customers want interaction with brands on social media sites. But they're not getting it.
RedBull in Space, Gotye’s Content Strategy, Deadline.com Buys Variety
Red Bull, sponsor of the #Stratos mission, posted photos of space and the project after a failed effort to carry it out.