What the Health and Wellness Industry Can Teach Us About Good Content
You can learn a lot about good content by working your way through hundreds of health blogs, fitness forums, and Instagram influencer profiles.
The Content Strategist
Under Armour
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Content Marketing Showdown: Under Armour vs. Nike
It's Steph Curry and Under Armour versus Michael Jordan and Nike, in a surprisingly close showdown between two retail titans.
Under Armour and Gisele Discover Content Is the Best Weapon Against Haters
Under Armour is at it again, with Thursday's release of the latest installment in their "I Will What I Want" campaign. Only this time, it's not Olympic athletes or ballerinas at the center.
5 Hilarious Pieces of Branded Content That Will Inspire Your Editorial Strategy
While making funny content is a great idea in theory, it takes a lot of hard work to earn actual laughs from an audience. Here are the top five companies that are owning the comedy game...
Nutella’s Social Media Mess, Home Tweet Home, Brand Impact
Sara Rosso loves Nutella so much that she organized a World Nutella Day. How did the brand respond? With a cease-and-desist letter.
Under Armour Puts Some Muscle Behind Its Content [VIDEO]
The Sweat Every Day campaign includes the "What's Beautiful" site with videos of women talking about their exercise routines.