The Financial Times Just Introduced a New Digital Ad Currency, and It Could Change the Web for Good
The bitcoin of digital ad currencies is here, and it's being brought to you by your favorite 127-year-old, salmon-colored newspaper.
The Content Strategist
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4 Ways You Can Cash In on the Attention Web, According to Chartbeat’s Tony Haile
The Attention Web is more than a buzzword being tossed around marketing conference rooms; according to Chartbeat’s Tony Haile, it’s the means of bringing new spoils to online media's Wild, Wild West.
Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In
There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?
5 Ways That Publishers Are Using Data to Transform the Way They Work
Data journalism is all the rage; for evidence of that, look no further than the fact that Columbia University’s Tow Center for Journalism devoted an entire conference to it this past Friday. But what impact is data actually having on the industry?
Great News for Native: The New York Times’ Sponsored Content Is as Popular as Its Editorial
When the Times launched their paid post campaign last June, metrics showed that readers spent roughly as much time on paid posts as editorial content. The publication's successful native advertising campaign shows that great stories, no matter where they come from, engage wider audiences.
Does Influencer Marketing Really Work?
All hail the power of influencers, right? If one popular person can be your brand's mouthpiece, then shouldn't you leverage that asset to boost your marketing campaigns? Marcy Massura, North American digital lead for MSLGROUP, thinks so.
Brands Are Failing at Content Marketing Metrics
All of the existing analytics tools on the market are still built to solve a different problem than the one brands face. In our research over the last year, we've found that most brand publishers and the vendors that service them are still measuring success using the metrics of a publishing business that's fundamentally different than the one they're in.
10 Charts That Are Changing the Way We Measure Content
In March, the "how to measure content" debate came in like a lion. It came out like a lion on steroids. Were you following?
Moneyball II: 4 Bold Brands Reimagining How We Measure Content
Sports analytics were stuck in the stone age until Oakland Athletics General Manager Billy Beane, played by Pitt, and a small group of mathematical mavericks transformed how everyone thought about baseball.