‘This.’ Is Like Ello, but Actually Useful
This. only lets you post one story a day, and in the process, it's teaching us something significant about quality storytelling.
The Content Strategist
The Verge
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Snapchat Just Hired a Big-Time CNN Reporter. Here’s Why
Keep your reporters close, major news outlets. Snapchat's on the loose, and it's coming for your top talent.
Despite the Hype, Is Meerkat Really Worth Your Time?
For brands and media companies, Meerkat is a hard sell.
10 Key Things Marketers Need to Know About Snapchat’s Discover
If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention.
Tech Journalists Should Use This Story Idea Goldmine
For journalists, getting a scoop has always been a rat race, but for tech reporters, staying on top of every new product has never been tougher with so many writers out there trying to scrape together an audience by being first to the party. Enter Ryan Hoover, who launched Product Hunt in late 2013 with the sole purpose…
5 Tips for Creating Incredible Branded Videos From Industry Leaders
"Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing."
Attack of the Trolls: How Can Publishers and Content Marketers Solve Their Commenting Problem?
Since the web began, comment sections have always been a surprising challenge for publishers, and in 2014, publishers—brand and non-brand alike—are still working to determine the best strategies and tactics for wrangling with it.
Some Publishers Hide Traffic Numbers From Writers. Here’s Why
The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
Is WWE Network the Future of Branded Sports Content?
When we think back to the day that branded sports content changed, we may think of Vince McMahon strutting on stage, whipping a crowd of hungover tech geeks into a frenzy. The big news at CES yesterday was the announcement of the long-awaited WWE Network, a 24/7 digital network that will deliver World Wrestling Entertainment’s…