Why Hard News Is Thriving on Facebook
BuzzFeed and HuffPo still rule Facebook, but the biggest names in journalism are gaining ground fast.
The Content Strategist
The Huffington Post
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The State of Social Media Content, in 12 Charts
If you're looking to take your social media game to the next level, these charts are sure to help.
6 Ways Writing for Online Is Different Than Print
The difference between online and print is about way more than ink.
The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
CJR: It’s Time for the Journalism World to Take Brand Publishers Seriously
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
5 Major Publishers React to AdDetector, the Plug-In That Calls Out Sponsored Content
AdDetector, the plug-in that calls out sponsored content, is stirring a ton of debate in the media world. We caught up with leaders at The NY Times, HuffPo, the Washington Post, and more to get their take.
This Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
Unilever’s Mathieu: Intrusive Advertising Will Be Dead in a Few Years
Branded content and native advertising is “the future,” Eric Hippeau, the former CEO of The Huffington Post, declared at Percolate’s “Transition” conference held July 16 in New York City.
Attack of the Trolls: How Can Publishers and Content Marketers Solve Their Commenting Problem?
Since the web began, comment sections have always been a surprising challenge for publishers, and in 2014, publishers—brand and non-brand alike—are still working to determine the best strategies and tactics for wrangling with it.