Content Marketing Catchup: The Best Branded Content of September, Why Brands Need to Ditch Ello, and More Must-Reads
Here's what you missed while fantasizing about starting a parody ad conference called Badvertising Bleak...
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How the Right Editor Will Make or Break Your Branded Content
I’ve learned that great editors work the sidelines to make writers into stars. Or at least, that's what they used to do. The crucial relationship between editors and writers doesn’t have to change. But as with all aspects of the media business, an editor’s role has to evolve in order to survive.
Exploring Seinfeld, Buzzfeed, and the History of Branded Content With Brian Clark
"BuzzFeed is like the porn industry in the '90s," says Brian Clark. "All online marketers watched what the porn people did from a marketing and technology standpoint because they were always on the cutting edge."
How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet
If “You Won’t Believe What Happens Next” headlines let you dominate all the popular traditional metrics, could that mean we’re not measuring the right things?
Why Everything Is Data [VIDEO]
Two years is a long time for a video to stick around. But this one has staying power.