The Best B2B Content, According to The Economist’s Top Content Marketer
Mina Seetharaman has a message for brands: If you're not solving a real problem for people, you shouldn't create content.
The Content Strategist
The Economist
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‘The CEO Paying Everyone $70,000 Has Something To Hide,’ and 4 Other Stories You Should Read
Here's what you missed while spending all week recovering from eating way, way too many leftover turkey sandwiches...
Should You Swear? 4 Things for Writers to Consider
We're all adults here, right?
Europe: The Next Big Content Marketing Frontier
Is the brand publishing wave about to hit Europe?
7 Things Marketers Should Know About Working With Journalists
Here's what you need to know in order to attract—and keep—the kind of journalistic talent that drives great content marketing.
Content Catchup: Medium, Chat Apps, and More Big Content Marketing Trends for 2015
Here's what you missed while wondering how many space heaters your apartment can handle before your circuit breaker explodes...
Why 2015 Will Be the Year of the Chat App for Publishers and Content Marketers
If the Chinese Communist Party's recent embrace of mobile-first media is any indication, 2015 is the year that chat apps—WeChat, WhatsApp, and more—become major content distribution channels for everyone from BuzzFeed to USA Today.
The Bot Hunters
Meet the nerds defending your computer against ex-bank robbers, Russian millionaires, and organized crime.
Report: 80% of Publishers Want to Sell Ads Based on Time Spent
There has always been a cruel truth to Benjamin Franklin's famous line, "Time is money." And for publishers driving the future of content marketing, those three words are proving more appropriate than ever.