What If the ‘Game of Thrones’ Houses Were Brands?
The houses of Baratheon, Greyjoy, Targaryen, Lannister, and Stark are cutthroat entities with logos, values, and mottos. In other words, they're brands.
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YouTube Demystified, High-Impact Sales Copy, Blogger Entrepreneurs
YouTube is the world's second largest social network. If your brand isn't active on this platform, you may be missing out on key customer connections.
FML Wars, Storytelling Meets Sports, Google Controversy
Everyone who tweets the #FML hashtag is entered in a pool for a "Fun My Life" prize pack. Bold move.
Blogging Upgrades, TV’s Future, Broken Copyright Laws
This Reuters guide will help you upgrade the journalistic standards of your company's blog posts and press releases.
Cable and Content: Bravo Digital Media Escapes the Box
For Bravo, a successful content strategy means not only thinking about content, it also means re-thinking the platform.
How Content Is Consumed in a Multi-Screen Culture [INFOGRAPHIC]
Ninety percent of media in the US is viewed on a screen and 90 percent of Americans use multiple screens each day.
Reuters Extends Digital Reach Beyond Social
Reuters continuously experiments in online distribution beyond mainstream social media.
What Holiday Wish Lists Mean for Content in the Coming Year
Electronics under the tree this holiday will have content repercussions next year.
Decoding Active vs. Passive Media: The Road Out of Content Marketing Hell
Mitch Joel told the crowd at Content Marketing World: "We’re not in hell. We’re in purgatory.”