The Pros, Cons, and Costs of the Top 6 Content Distribution Platforms
What's the best way to get more people to see your content and succeed in effective content distribution?
The Content Strategist
Taboola
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5 Tools That’ll Make You an Amazing Headline Writer
Are you ready to become the Tony Stark of headline writing?
Keywee and the War for Content Distribution Supremacy
The war over content distribution is heating up, and venture capitalists are rushing to provide ammo.
Taboola Raises $117 Million as the Competition for Content Distribution Supremacy Heats Up
Content recommendation service Taboola announced Wednesday that it has raised a $117 million in a Series E funding round as the competition for paid distribution dollars reached a new high.
Can This Tool Help Publishers Finally Take Control of Content Recommendation Engines?
Kim Kardashian's see-through dress featured next to stories about ISIS, listicles of Hollywood's botched plastic surgeries alongside articles about Obamacare—content recommendation has a lot of problems, but it may now have a solution.
Why Google Getting Into Native Ads Is Great News for Content Marketers
Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content.
New Study Dishes the Inside Scoop on 9 Top Native Ad Vendors
A new study by The 614 Group, a digital solutions firm and consultancy, delves into nine native advertising tech vendors, extracting key information content marketers should consider when weighing their investment in this young but promising technology.
With Acquisition, Taboola Aims to Marry Content and Commerce. Will It Work?
Taboola CEO Adam Singolda wants to help make publishers "an Amazon in their culture." How? By helping publishers monetize the full article page and pumping internal traffic to the articles that are driving the most value to advertisers.
If Measuring Pageviews Is Dumb, Buying Them Is Even Dumber
But brand publishers don't want clicks; they want people to spend time with their content in hopes of building lasting relationships with an audience and achieving true ROI. If it's dumb to measure the success of your content based on pageviews, it's even dumber to pay for those pageviews.