How Does Coronavirus Change the Way We Do Our Job as Marketers?
Even though many of us are working from home, we're still working. And the coronavirus pandemic changes how we do our jobs.
The Content Strategist
social media
Filter
How R/GA’s Twitter Account Became the Best Follow in Marketing
"The number one goal is just to be interesting. Whether that's to be funny or to make an observation that resonates with other people, to stand out in some way is the goal."
Infographic: 15 Mistakes That Could Tank Your Social Media Strategy
There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain.
The Gillette News Cycle: How False Controversy Hinders Socially Conscious Marketing
News outlets reporting on "controversies" by gathering three angry tweets is a toxic pattern, and it may stop brands from supporting good causes.
What We Can Learn From 9 Million Instagram Posts
To help brands understand what works best on Instagram, Quintly conducted a study of 44,432 business profiles and over 8.9 million posts.
10 Types of Content That’ll Make Your Event Marketing More Effective
Event marketing might conjure up images of networking happy hours, but in reality, it requires articles, emails, presentation decks, and more.
The Social Club: Steak-Umm Social Media Manager Nathan Allebach
It's not every day that a branded tweet goes viral. Especially not when it's a thread of social commentary from a legacy food brand called Steak-Umm.
Can Reddit Be a Friend to Brands and Publishers?
Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. You won't get anywhere posting links with a line of copy.
Video: The 2 Keys to a Great Content Distribution Strategy
Attention spans are dwindling. Content competition is ridiculously fierce. But there's never been a better time to create great content. Here's why.