Now You See It, Now You Don’t: What B2B Brands Can Do With Ephemeral Content
Longform how-to articles aren't exactly set up for five-second views, but ephemeral content can work for B2B brands, and we may see more of it soon.
The Content Strategist
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4 Social Media Misconceptions Hurting Your Company
It's easy to see likes as the currency for social media value, but paying attention to clicks and time on page is better for your brand.
The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider
Merriam-Webster has taken on the task of making people care about words again, and it's working. Lisa Schneider's team is a big reason why.
Beyond the Blog Post: 6 Content Formats Your Audience Wants
The written word is here to stay, but that doesn't mean you can rely solely on blog posts. Here are six other content formats worth exploring.
Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
Study: Teenagers Are Now Facebook’s Kryptonite
While teens have flocked to YouTube, Instagram, and Snapchat, Facebook is the only major social platform that lost users in that demographic.
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
Studying the Hidden World of Dark Social Engagement
We'd like to think that what we choose to share is a reflection of who we are, but it's not that simple.
Why Understanding Pain Is the Key to Customer-Centric Marketing
Just as empathy can improve your relationships, empathic marketing can improve your business outcomes. It all starts with two simple words: “What's wrong?"