The Magic Content Marketing Ratio: Email Conversion Rate
This age-old metric is more important than ever.
The Content Strategist
Shane Snow
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Content Catchup: Content Marketing Predictions, a Hot New ROI Formula, and More Must-Reads
Here's what you missed while learning about emojis from Blake Griffin.
How Sharing Credit Can Elevate Your Company and Career
Everyone benefits from "leaning in," not just women.
10 Content Marketing Buzzwords You’ll Hear Way Too Much at SXSW
Marketers say some truly horrible words. And as SXSW kicks offs, we call out a few of the worst.
Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped and Harmed the Brand Newsroom
At the end of the day, real-time marketing doesn’t bear much resemblance to a newsroom—and it doesn’t necessarily lead to ROI.
Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native?
Do the brands that use programattic risk undermining the "native" aspects that made sponsored content appealing in the first place?
7 Big Content Strategy Mistakes Marketers Make—and How to Avoid Them
1. Publish content. 2. ??? 3. Profit! ... is a content strategy that will get you nowhere.
What Can Currency and Street Signs Tell Us About How We Feel Towards Our Presidents?
How did Ben Franklin and Alexander Hamilton get themselves on our cash without winning the presidency?
Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads
Here’s what you missed while wondering how to integrate GIFs into your #bae’s #Vday gift… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content I spoke with Seth Godin, the godfather of content marketing, and he taught me more in 45 minutes than I’d learned in the previous…