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​5 Ways to Find Free Photos That Pop

Text may be the meat of publishing, but visuals are the dessert. Posts with images get 94 percent more pageviews than posts with only text.

April 17, 2014 · Herbert Lui

How Buffer’s Blog Posts Get Shared Thousands of Times

By now, most people have heard of Buffer, the social media scheduling app and poster child for startup content marketing done right. Their blog posts get literally thousands of shares, helping market a business that boasts over one million users and nearly $4 million in annual revenue.

March 31, 2014 · Celine Roque

What Google’s War On SEO Spammers
Means For Brand Publishers

It’s been a bad couple of months for SEO-content spammers. First, in early August, Google changed its algorithm to reward high-quality, “in-depth articles” by giving them a prioritized place in search results. It was a deliberate move by Google to reward publishers that take the time to craft high-quality, long-form content, and the latest in… 

October 1, 2013 · Joe Lazer

Charting A Smarter Path To Syndication

Some brands sing the praises of content syndication, and others are skeptical about whether it will bring new value and traffic. A few basic principles can set brands on the right course.

August 15, 2013 · Thursday Bram

CONTENT WATCH: Big Tobacco’s Content Marketing Comeback, and more

The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Tuesday. Big Tobacco, Hillary Clinton and something more.

June 4, 2013 · Ritika Puri